Job Title: Marketing Specialist
Reporting to the Manager, Marketing and Communications. The Marketing Specialist works closely with the Manger M&C to develop and implement Glenbow's overall marketing strategy. This includes: contributing to the development of marketing plans promoting general brand awareness as well as exhibitions and programs; planning, negotiating and booking advertising with various media suppliers(print, outdoor, digital, radio etc); contributing to the evaluation of digital analytics, audience demographics, social media interactions and other data or research;, developing and updating social media content. The Marketing Specialist coordinates and executes all marketing initiatives intended for both internal and external audiences.